
WE CONNECT
PEOPLE,
PROJECTS,
PLACES.
IT IS AS EASY AS THAT
We believe meaningful partnerships create lasting opportunities
SPORT
BUSINESS
PROPERTY

WHO
WE ARE
At APM, we believe that meaningful success in sport is built on more than performance
alone. It is shaped by trust, strong relationships, thoughtful guidance and a long-term vision.
We founded APM with a simple philosophy: to provide a more personal, considered and
collaborative approach to sports management and consultancy, helping athletes, organisations
and brands realise their ambitions and build lasting legacies both within sport and beyond it.
What sets APM apart is our ability to combine first-hand sporting insight with commercial
expertise, allowing us to create meaningful opportunities, drive sustainable growth and
support long-term success both on and off the field of play. We are driven by a genuine
passion for sport and a belief that exceptional outcomes are achieved through trusted
partnerships, innovative thinking and a deep understanding of the environments in which our
clients operate.
WHAT WE DO
We take pride in our initiatives that have successfully connected various stakeholders in the sports industry. Our projects showcase the power of teamwork and innovation in enhancing the sports experience for all.
01
PEOPLE

Representation & Advisory
Search, representation and advisory across individuals, including athletes, professionals and organisations.
We work selectively, identifying opportunities, introductions and supporting key decisions.
PROJECTS
02
Development of ventures, ideas and initiatives, from early-stage concepts through to delivery and growth.
Ventures & Ideas
We support across structuring, partnerships and ongoing involvement where appropriate.


03
PLACES
Acquisition, development and advisory across property and physical environments.
Property & Venues
This includes commercial spaces, training facilities and performance-led environments.
PERFORMANCE
04
Coaching, development and strategic input across performance-led environments.
Growth & Results
Working with individuals and organisations to support progression, structure and long-term development.
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OUR PARTNERS
We collaborate with a diverse range of clients from athletes to sports organizations, ensuring each partnership is built on mutual respect and shared goals.
Our community thrives because of our committed partners.
Tempest Sports
Previously owned by Alp Pinar and Michael Barnfather, Tempest sports ran riot in the early 2010s, creating kit for the then upcoming AFC Wimbledon team and is actively bringing this prospect back to life.
Click to learn more
UDOIT
The UDOIT foundation, actively directed by Alp Pinar and Michael Barnfather acts as a community organisation to help reduce street violence through dance.
Click to learn more
All-England-Lawn Tennis Club
With APM House close to the AELTC, the company actively sponsors current & ex-professional Tennis players who perform at the Championships.
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United Dance Organisation
APM plays a vital role in the ever-growing development of the UDO, which helps inspire millions across the globe to compete through dance.
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British Fencing
With Alp Pinar's illustrious experience with the sport, APM Partnership is able to provide supportive insight into the world of fencing, including contacts within the sport.
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England FA
APM Partnership has invaluable resources linked to the English Football Association and a passionate team that's always up to date with the ever expansive footballing world.
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MEET OUR TEAM
Our team is composed of passionate individuals with extensive experience in sports management, marketing, and community building. Together, we work to elevate the sports community and create lasting relationships.
WE'RE EXCITED TO CONNECT
APM House
25 Lombard Road
South Wimbledon
SW19 3TZ
London
contact@apmpartnership.com
+44 7508 244987

